All four signals, defaulted denied, with a stricter default for the EEA, the UK and Switzerland. Updated the moment somebody chooses.
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Consent Mode only works if the default is set before any Google tag initialises. Ours is the first thing gtag ever sees: a global default with everything denied, then a second, stricter default scoped by region. Consent Mode applies the most specific matching region, so the European default holds even if you later decide to default something on for the rest of the world. That is written out explicitly rather than relying on the global default staying denied, because the day somebody changes it is the day it would silently apply in Europe too.
Because the signal is correct, the numbers are too. Opt-in rate here is what visitors actually chose, not an estimate modelled from partial data.
Consent Mode tells Google what a visitor agreed to. It does not stop the tag loading, and it does nothing at all about Meta, TikTok, LinkedIn or anything else in the page. A tool that implements Consent Mode and calls that consent management has told Google the truth while letting every other tracker fire. Both are needed: the signal for Google, and blocking for everyone else.
Yes, and Google requires it for advertising features in the EEA. Blocking stops the tag; Consent Mode tells Google what was agreed so modelling and conversion measurement work correctly once a visitor does agree.
Advanced. Tags are held until a choice is made, then the update fires in the same tick. With basic Consent Mode the tag loads immediately, which is what prior blocking is meant to prevent.
Yes. GTM is a third-party host like any other, so the container is held until consent, and the Consent Mode default is set before it loads.
The global default is denied too. The regional block exists so that a decision to change the global default later cannot quietly weaken the European one.
Unlimited pages, unlimited visitors, 24 months of consent records in the EU. Less per site as you add more.
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